empty
25.11.2022 04:40 PM
Trading under pressure: Nike shares are rising

Analysts anticipate that the World Cup, held this year in Qatar, will result in increased revenue for Nike and Adidas.

Trading under pressure: Nike shares are rising

This image is no longer relevant

On November 9, representatives of Adidas stated that they anticipated World Cup-related sales of about 400 million euros ($415 million), or about 2% of additional annual revenue.

This scenario is likely because FIFA draws at least 5 billion viewers yearly. The biggest football event in the world is a significant opportunity for sportswear companies to sell their t-shirts, boots, and other merchandise alongside teams and individual players. Even though Adidas and Nike only sell a small portion of their football-related products, the excitement surrounding the World Cup and team t-shirts can have a ripple effect that boosts sales of unrelated products.

Of course, expectations from manufacturers sometimes pan out.

For instance, in 2018, during the month-long FIFA World Cup, shares of Adidas fell by 6%. The fact that France, the Nike team, won the FIFA tournament and the German Adidas team, which has a significant advantage, was eliminated early is likely due to this. These people were not forgotten: Nike increased 4% over the same period, outpacing the S&P 500's growth by 1%.

Brazil, France, and the United States are just a few of the 13 teams wearing Nike jerseys this year as they compete for the Cup. Only seven teams are sporting Adidas T-shirts, so the company has overtaken its rival in that category. Six more nations wear Puma T-shirts, while items from New Balance and other brands represent other nations.

Top managers don't look away from the scoreboard with the results, while football fans watch the ball fly on the field.

In the first four days of the World Cup, teams wearing Nike gear scored 15 points, while teams wearing Adidas gear scored 11 points.

The quotes were not slowed down enough to be affected. Nike shares increased by more than 1% during the competition, while Adidas and Puma shares decreased by more than 3%. Nike teams from Brazil and France, most likely to win the 2022 Cup, are currently favored in bookmakers' wagers.

Adidas will be included, though. Regardless of the brand, interest in sports games typically results in higher industry sales. And while Puma and Adidas are currently grazing the rear of the pack, their sales at the end of the month will still show a healthy surplus compared to November of last year, which bodes well for the upcoming quarterly report and stock growth.

As a result, using situational information guides can help you complete several stock market transactions successfully.

Egor Danilov,
Especialista em análise na InstaForex
© 2007-2025
Selecionar intervalo de tempo
5
min
15
min
30
min
1
hora
4
horas
1
dia
1
s.
Ganhe com as variações das taxas das criptomoedas com a InstaForex.
Baixe o MetaTrader 4 e abra a sua primeira operação.
  • Grand Choice
    Contest by
    InstaForex
    InstaForex always strives to help you
    fulfill your biggest dreams.
    PARTICIPE DO CONCURSO

Recommended Stories

Atualização sobre o mercado de ações dos EUA em 2 de abril: SP500 e NASDAQ recuperam sua posição antes de evento crucial

Após a sessão regular de ontem, os índices de ações dos EUA fecharam mistos. O S&P 500 subiu 0,38%, enquanto o Nasdaq 100 ganhou 0,87%. O Dow Jones industrial caiu

Jakub Novak 16:05 2025-04-02 UTC+2

Mercados dos EUA mostram resistência apesar das preocupações com tarifas e da fraqueza econômica

S&P 500 Os mercados acionários dos Estados Unidos fizeram uma pausa enquanto aguardavam os anúncios tarifários do presidente Trump. Os principais índices encerraram a sessão de forma mista

Jozef Kovach 15:32 2025-04-02 UTC+2

Mercado de ações dos EUA: pico a partir de um forte suporte. Crescimento realista

O S&P 500 (+0,6%) e o Dow Jones Industrial Average (+1,0%) encerraram o dia nos níveis mais altos ou próximos das máximas, após se recuperarem das mínimas registradas mais cedo

Jozef Kovach 18:26 2025-04-01 UTC+2

Por que as tarifas podem desencadear uma alta em vez de uma queda?

O pânico atual nos mercados pode ser exagerado. Se as tarifas de amanhã se mostrarem menos prejudiciais do que o esperado, poderemos testemunhar uma recuperação curta, mas acentuada, principalmente

Anna Zotova 18:10 2025-04-01 UTC+2

Mercado dos EUA cai com as medidas tarifárias de Trump e sinais econômicos fracos

S&P 500 Visão geral para 31 de março O mercado dos EUA registrou um declínio acentuado, com os índices atingindo as mínimas do ano devido às medidas tarifárias de Trump

Jozef Kovach 17:59 2025-03-31 UTC+2

Mercado de ações em 31 de março: S&P 500 e Nasdaq se aproximam das mínimas anuais

No fechamento do pregão regular de sexta-feira, os índices de ações dos EUA terminaram em território negativo. O S&P 500 caiu 1,97%, enquanto o Nasdaq 100 caiu 2,70%

Jakub Novak 15:17 2025-03-31 UTC+2

Mercado acionário dos EUA: Tarifas de Trump interrompem tendência de alta, e investidores aguardam dados do PCE

Mercado de ações dos EUA: As tarifas de Trump interrompem a tendência de alta, de modo que os índices acionários de referência estão se consolidando. Dados de PCE no radar

Jozef Kovach 16:44 2025-03-28 UTC+2

Mercado de ações em 28 de março: S&P 500 e NASDAQ em uma posição difícil

Ao final da sessão regular de ontem, os principais índices acionários dos Estados Unidos encerraram em baixa. O S&P 500 recuou 0,33%, o Nasdaq 100 caiu 0,53%

Jakub Novak 15:07 2025-03-28 UTC+2

O mercado dos EUA cai com as tarifas de Trump, que corroem a confiança nas perspectivas econômicas

S&P 500 Visão geral para 27 de março O mercado dos EUA caiu devido a novos temores de tarifas e incerteza econômica. Principais índices dos EUA na quarta-feira: Dow: -0,3%

Jozef Kovach 17:21 2025-03-27 UTC+2

Mercado de ações em 27 de março: S&P 500 e NASDAQ despencaram após as últimas tarifas de Trump

No fechamento da sessão regular de terça-feira, os índices acionários dos E.U.A. terminaram em território negativo. O S&P 500 caiu 1,12%, enquanto o Nasdaq 100 caiu 2,24%. O Dow Jones

Jakub Novak 16:56 2025-03-27 UTC+2
Não pode falar agora?
Faça sua pergunta no chat.
Widget callback
 

Dear visitor,

Your IP address shows that you are currently located in the USA. If you are a resident of the United States, you are prohibited from using the services of InstaFintech Group including online trading, online transfers, deposit/withdrawal of funds, etc.

If you think you are seeing this message by mistake and your location is not the US, kindly proceed to the website. Otherwise, you must leave the website in order to comply with government restrictions.

Why does your IP address show your location as the USA?

  • - you are using a VPN provided by a hosting company based in the United States;
  • - your IP does not have proper WHOIS records;
  • - an error occurred in the WHOIS geolocation database.

Please confirm whether you are a US resident or not by clicking the relevant button below. If you choose the wrong option, being a US resident, you will not be able to open an account with InstaForex anyway.

We are sorry for any inconvenience caused by this message.